domingo, 27 de outubro de 2013

THE NEW LACOSTE POLO

Eighty years ago, the famous tennis player, René Lacoste, designed one of the most iconic pieces ever: 
The Polo Shirt.
René was not happy with the clothes he had to wear at his games, so he decided to create something more practical, but still classy.

Picture from here

Peter Saville, the creative director of Lacoste, is now the one who has the mission of reinventing this important piece of clothing by giving it some of his own little twist.

Picture from here

Saville decided to keep the essence of the shape and color (white) and create 80 different crocodile logos to commemorate the 80th birthday of the brand.

Versiones de Peter Saville del logo de Lacoste.
Picture from here

This new collection is called Holiday Collector Series No 8 and is available for both men and women.
Each piece is packaged with an authenticity's certificate signed and numbered by Saville himself.


Pictures from here

HAVE A GREAT WEEK!

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